Video Reels — an endless wall of video reviews
A premium coverflow of vertical customer video reviews. The centered reel sits large while the rest fan away on each side, the rail loops forever, and any clip plays with sound on tap. Shopify-hosted video, name + star rating per reel, keyboard + swipe navigation, zero layout shift.
Video sells — so we built the format DTC brands convert with. Video Reels is a coverflow fan of 9:16 customer clips: the centered reel is full-size, the rest tuck away on either side, and the rail loops endlessly in both directions. Tap any reel to play it with sound; it autoplays muted in view if you want it to.
Built for proof. Each card carries a name and star rating overlay — you supply the clips and the consent to show them; nothing is auto-generated or faked. Distinct from the existing Video Carousel (which opens a lightbox) and Shoppable Video (which attaches a product) — this one is pure, scannable social proof.
Built right. Uploaded Shopify-hosted video with a poster frame (YouTube / Vimeo as a fallback), so it loads lazily and never shifts your layout as it plays. Only one reel plays at a time, and everything pauses when the section scrolls out of view. Navigate with the arrows, the ← / → keys, a swipe on mobile, or by tapping a side reel to bring it center — and screen readers hear which reviewer is centered on every move.
Yours to shape. Up to 12 reels. Tune how many fan into view, the reel shape (vertical / portrait / square), corner radius, and where the name + rating sit. Toggle and resize the play, mute and arrow buttons, recolor the chrome, switch autoplay-in-view on or off, and set the heading, colors, width and padding. Ships polished out of the box and collapses cleanly on mobile.