Install on ShopifyNotes on building Shopify storefronts that perform.
Performance, conversion mechanics, theme architecture, and the bundle math that actually pencils out. Written by the people building Modulo.
Why I'm building Modulo solo in 2026
One founder, one Shopify app, no VC. Why I left five-app storefronts behind and what I'm betting on.
What shipping 200+ Shopify sections in seven weeks taught me
Modulo launched seven weeks ago and now ships 200+ native theme sections. Here's what that number actually means, what broke along the way, and what merchants asked for instead.
Free Shopify sections for the Dawn theme
Dawn ships 22 sections you can actually add yourself. Here's the verified list, where Dawn deliberately stops, and how to add a section to Dawn step by step.
Online Store 2.0 sections vs apps: when each makes sense
What a Shopify OS 2.0 section actually is, what an app actually is, where they overlap, and the four places they don't. With real numbers from Dawn and Horizon.
Email me. I'll write back.
No newsletter signup, no drip sequence. If you want to talk about Shopify storefront performance, bundle mechanics, or what Modulo will and won't do for your store, send a note. The reply is from me, usually within four hours.