Field notes
Notes on building Shopify storefronts that perform.
Performance, conversion mechanics, theme architecture, and the bundle math that actually pencils out. Written by the people building Modulo.
Shopify · Featured
Online Store 2.0 sections vs apps: when each makes sense
What a Shopify OS 2.0 section actually is, what an app actually is, where they overlap, and the four places they don't. With real numbers from Dawn and Horizon.
You're caught up. New field notes ship as they're written — usually every few weeks, never on a schedule for the sake of one.
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No newsletter signup, no drip sequence. If you want to talk about Shopify storefront performance, bundle mechanics, or what Modulo will and won't do for your store, send a note. The reply is from me, usually within four hours.