Field notes

Notes on building Shopify storefronts that perform.

Performance, conversion mechanics, theme architecture, and the bundle math that actually pencils out. Written by the people building Modulo.

All Building in public Dawn Founder notes Guides Modulo Sections Shopify Shopify themes Theme architecture

Founder notes · Featured

Why I'm building Modulo solo in 2026

One founder, one Shopify app, no VC. Why I left five-app storefronts behind and what I'm betting on.

May 17, 2026 · 8 min read

Founder notes

What shipping 200+ Shopify sections in seven weeks taught me

Modulo launched seven weeks ago and now ships 200+ native theme sections. Here's what that number actually means, what broke along the way, and what merchants asked for instead.

Jul 15, 2026· 8 min read

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