Field notes
Notes on building Shopify storefronts that perform.
Performance, conversion mechanics, theme architecture, and the bundle math that actually pencils out. Written by the people building Modulo.
Founder notes · Featured
Why I'm building Modulo solo in 2026
One founder, one Shopify app, no VC. Why I left five-app storefronts behind and what I'm betting on.
You're caught up. New field notes ship as they're written — usually every few weeks, never on a schedule for the sake of one.
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No newsletter signup, no drip sequence. If you want to talk about Shopify storefront performance, bundle mechanics, or what Modulo will and won't do for your store, send a note. The reply is from me, usually within four hours.