A PageFly alternative: native theme sections, not a separate builder
PageFly is one of the most established drag-and-drop page builders for Shopify, with a deep element library and its own editing canvas. Modulo takes a theme-native route instead — pages are assembled from Online Store 2.0 sections inside Shopify's own theme editor, and the same install adds storefront conversion blocks and a bundling engine.
Credit where it's due
- A mature, flexible drag-and-drop editor with fine-grained layout control.
- A large library of elements and prebuilt templates for landing and product pages.
- A long track record, broad documentation, and a large merchant community.
Why merchants pick Modulo
- Pages are built from 100+ native theme sections in Shopify's theme editor — no separate builder canvas to learn or maintain.
- One install also includes 16 storefront conversion blocks and a native bundling engine, so you're not stacking multiple apps.
- Server-rendered Liquid with no iframes and no checkout.liquid changes, so content stays native to the theme.
- Clean, predictable uninstall — native sections don't leave builder-specific markup behind.
- Free at launch, GDPR-compliant, and supported directly by a solo EU founder.
Modulo vs PageFly
| Modulo | PageFly | |
|---|---|---|
| Editing model | Native Shopify theme editor, section by section. | A dedicated drag-and-drop builder canvas of its own. |
| Pricing model | One subscription, free at launch. | Paid subscription tiers that scale with pages and features. |
| What you get | 100+ sections + storefront blocks + bundling in one install. | A page builder focused on free-form page design. |
| Bundles included | Built-in bundling engine with automatic Shopify discounts. | Page-building focus; bundling is generally a separate app. |
| Performance / native | Server-rendered native Liquid sections — no iframes. | Builder-rendered content; performance depends on how pages are built. |
| Layout flexibility | Structured sections with theme-editor controls. | Free-form drag-and-drop with fine-grained positioning. |
| Uninstall cleanliness | Clean uninstall; native sections, no checkout.liquid changes. | Builder content may need cleanup after removal; varies by setup. |
| Support | Direct support from a solo EU founder. | Established support and resources for a large user base. |
Frequently asked
Is Modulo a drop-in replacement for PageFly?
Not exactly. PageFly is a free-form drag-and-drop page builder with its own canvas; Modulo builds pages from native theme sections inside Shopify's theme editor. If you rely on PageFly's pixel-level positioning, Modulo's section-based approach will feel different. If you want theme-native pages plus conversion blocks and bundling in one install, Modulo is a strong fit.
Can Modulo build landing pages like PageFly?
Yes — you compose native theme sections (hero, features, comparison table, testimonials, FAQ, product carousel, and more) in the theme editor. It's a structured approach rather than free-form drag-and-drop, which keeps pages fast and native to your theme.
Do I still need a separate bundling or upsell app?
No. Modulo includes a bundling engine plus storefront blocks like sticky add-to-cart and trust badges, so bundling and conversion blocks live in the same install as your sections.
Try Modulo on your store
Sections, bundles, and conversion blocks in one install. Free at launch, and a clean uninstall whenever you want.