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improved· 7 days ago

Insights got a real dashboard

KPI sparklines, a proportional bundle funnel, per-bundle performance with CSV export, and a 7d / 30d / 90d / all-time range picker.

The /app/insights tab used to be a compliance-only read-only page. It now does the job merchants kept asking for: see what's actually working.

  • KPI sparklines with prior-period trend chips — "+18% vs last week" visible at a glance.
  • Proportional bundle funnel — impressions → opens → adds → orders, with conversion percentages between each step.
  • Per-bundle performance table with CSV export, so you can pull data into a spreadsheet instead of screen-scraping.
  • Date range picker — 7 / 30 / 90 days or all-time. Deep-linkable via ?days= if you want to bookmark a comparison view.
  • Five-tab layout matching the cream-paper / navy / coral vocabulary the rest of the admin uses.

Still a first cut — full attribution-aware analytics is a separate post-MVP shipment — but the funnel and per-bundle CSV are enough to answer "which bundle is pulling its weight?"